Measuring ROI: Why OOH CTV Is a Game-Changer for Advertisers
Out-of-home connected television (OOH CTV) is revolutionising how brands connect with audiences. By delivering content in public spaces such as gyms, retail stores, and dining venues, OOH CTV combines the scale of traditional out-of-home advertising with the precision and analytics of digital platforms. At Konnected+, we’re proud to lead this space as the UK’s largest OOH CTV channel network, offering advertisers unparalleled opportunities to reach and engage with their target audiences.
Understanding the value of OOH CTV advertising lies in the ability to measure its effectiveness. Advertisers need assurance that their campaigns deliver results, and that’s where we shine. Let’s explore how we at Konnected+ help advertisers measure return on investment (ROI) and prove the value of their campaigns through robust metrics and analytics.
The Power of OOH CTV Advertising
OOH CTV advertising is designed to capture audiences during their daily routines outside their homes. Unlike traditional TV ads, which are consumed at home, OOH CTV engages audiences in diverse environments, creating meaningful brand touchpoints at moments when people are active and attentive. With more than 40 curated channels broadcast across gyms, retail spaces, and leisure venues, we enable advertisers to reach millions of viewers nationwide with content tailored to the context of each setting.
At Konnected+, we deliver high-quality, broadcast-grade content that feels natural and engaging. This content seamlessly integrates into the viewing experience, ensuring maximum attention and impact. But great content is only part of the equation—measuring its performance sets successful campaigns apart.
How We Measure Campaign Success
Understanding the effectiveness of an OOH CTV campaign starts with clear, actionable metrics. At Konnected+, we provide advertisers with detailed data that tracks audience reach, impressions, engagement, and more.
Audience reach tells us how many people have been exposed to a campaign. At the same time, impressions capture the total number of times an ad is viewed. These metrics help establish the scale of a campaign, but we go beyond reach and impressions by delving into engagement. Dwell time, for instance, measures how long viewers interact with the content, offering a deeper insight into its impact. Additionally, demographic data ensures campaigns reach the right audience, giving brands confidence in their targeting.
Real-Time Analytics for Campaign Optimisation
One key advantage of advertising with Konnected+ is access to real-time analytics. Our platform is designed to capture and analyse data as campaigns are live, providing advertisers with timely insights. This real-time feedback allows for rapid adjustments, ensuring campaigns remain relevant and effective.
For example, suppose engagement data indicates a creative underperforming in specific locations. In that case, advertisers can refine their messaging or content strategy mid-campaign. This agility is crucial in today’s fast-paced advertising landscape and ensures every pound spent is optimised for maximum return.
Proving ROI with Konnected+
ROI is the ultimate measure of a campaign’s success. At Konnected+, we understand that proving ROI requires more than raw numbers—connecting the dots between campaign activity and business outcomes. We provide advertisers with detailed reports that show exactly how their campaigns perform, from reach and impressions to engagement and audience demographics.
Our platform’s transparency and robust reporting capabilities make it easy to calculate ROI. Advertisers can see how their investment translates into tangible results, whether that’s increased brand awareness, higher foot traffic, or a boost in sales. Combining clear metrics with actionable insights ensures that every campaign delivers measurable value.
Case Studies: Real Success Stories
Many brands have achieved remarkable results through Konnected+, proving the power of OOH CTV advertising. For instance, a national fitness brand used our gym network to target health-conscious consumers with tailored content. The campaign increased brand recognition and drove memberships at a significantly higher rate than anticipated.
Another example is a retail brand that leveraged our network in shopping centres to promote a new product range. By aligning their messaging with the environment context, they saw a notable increase in in-store traffic and sales. These case studies highlight the effectiveness of our platform in delivering results that matter.
Looking Ahead: The Future of OOH CTV Measurement
The landscape of OOH CTV is constantly evolving, and we are committed to staying ahead of the curve. Emerging technologies, such as advanced audience tracking and AI-powered analytics, promise to make measurement even more precise and actionable in the coming years. At Konnected+, we’re always exploring new ways to enhance the value of our platform for advertisers.
Conclusion: Why Advertisers Choose Konnected+
Measuring ROI is at the heart of everything we do at Konnected+. We provide the tools, data, and insights advertisers need to evaluate and optimise their campaigns, ensuring they maximise their investment. With our extensive network, real-time analytics, and commitment to transparency, we empower brands to connect with audiences in meaningful ways and achieve measurable success.
OOH CTV isn’t just about reaching people and making every impression count. At Konnected+, we’re proud to prove the value of this dynamic advertising medium, helping brands unlock new opportunities and deliver real-world results.
