In 2024, Out-of-Home (OOH) advertising remains a dynamic and essential tool for brands seeking to engage audiences in the real world. As the UK’s largest OOH TV network, Konnected+ is crucial in helping brands maximise their impact across various environments. From gyms to restaurants, our network reaches millions, but what makes OOH advertising so effective in 2024? In this article, we’ll dive into why OOH still delivers outstanding business results today.
The Evolution of Out-of-Home Ads
OOH advertising has evolved significantly over the past decade. Gone are the days when it was limited to static billboards or posters. Today, digital advancements have transformed the OOH landscape, integrating it more effectively with the broader marketing ecosystem. Our network, for instance, uses 4000 digital screens across more than 1500 venues, providing unparalleled reach in places where people spend time and are more receptive to advertising messages. These changes have allowed brands to engage audiences more interactively and strategically, adapting to real-time environmental factors such as location or time of day.
Critical Benefits of OOH Advertising in 2024
One of the primary reasons OOH advertising remains relevant is its ability to reach vast audiences. Whether in the gym, a pub, or a retail space, our screens are strategically placed in high-traffic locations to ensure maximum visibility. People are exposed to OOH ads while they go about their day, making it an unavoidable part of the environment.
Unlike many digital ads quickly scrolled past, OOH ads benefit from longer dwell times. For example, a consumer in a gym may spend up to an hour surrounded by engaging content on our screens. This leads to deeper brand engagement and higher recall, as the audience isn’t simply glancing at an ad but experiencing it in a relaxed environment where they’re more open to engaging with the content.
In addition to engagement, OOH ads are highly trusted. Brands that advertise in public spaces are often perceived as more credible, and this is especially true for venues where audiences tend to be affluent and discerning, such as health clubs or upscale restaurants. OOH can enhance brand recall and consumer trust by positioning your brand alongside premium content in trusted venues.
The Role of Digital Out-of-Home (DOOH)
In 2024, digital OOH (DOOH) will drive even more significant results through advanced targeting and integration with other marketing channels. With the ability to tailor ads based on factors such as time of day, weather, or audience demographics, DOOH provides brands with unmatched flexibility. Our network at Konnected+ allows advertisers to deliver highly relevant content to the right people at the right time, resulting in better audience engagement and more robust campaign performance.
DOOH is also no longer just a standalone channel. At Konnected+, we enable brands to integrate their OOH campaigns seamlessly with digital marketing efforts across social media, mobile apps, and online platforms. This cross-channel synergy ensures that your OOH efforts amplify and complement your overall marketing strategy, driving stronger results.
How Konnected+ Delivers Results
At Konnected+, we proudly offer brands access to a vast and engaged audience. Our network spans the UK, with a presence in more than 1500 venues, reaching millions of viewers weekly. Whether you’re targeting the fitness-focused audience in gyms, the social crowd in pubs, or shoppers in retail locations, our tailored approach ensures that your ads reach the right people in the right places.
Our partnerships with leading brands, including Apple, provide premium content that elevates the viewer experience and enhances brand messaging. This allows advertisers to place ads alongside engaging, high-quality content, ensuring better attention and higher recall.
Our audience is not only large but also diverse and valuable. The demographic we reach is typically young, affluent, and highly engaged, offering brands a prime opportunity to connect with a receptive and influential consumer base.
The Future of OOH: Trends to Watch
Looking ahead, several trends will continue to shape the OOH landscape. Programmatic buying is increasing, allowing advertisers to purchase OOH inventory in real time based on audience insights. This makes OOH more efficient and targeted, enabling brands to make data-driven decisions that optimise campaign performance.
Additionally, contextual and geo-targeted advertising is becoming more prominent. Hyperlocal campaigns deliver relevant content to consumers more effectively, ensuring that the right people see ads in the right place. For example, brands can use our network to display ads in specific gyms or pubs based on local events or trends, increasing the likelihood of engagement.
Why Out-of-Home Ads Work in 2024
Ultimately, OOH ads work because they reach people where they are. They offer a unique blend of mass exposure, high engagement, and trusted brand association, making them a powerful tool in any advertiser’s toolkit. At Konnected+, we allow brands to tap into these benefits through our extensive and premium network. As the advertising landscape evolves, OOH remains a cornerstone of effective brand building, delivering results that digital-only strategies simply can’t replicate.
